Life has changed a lot online for website owners. This is especially true since the Penguin became a part of our lives. It’s not news that the quality and prevalence of back-link building has drastically changed since Penguin came to town. The focus is now on the quality of back-links, not content.
We’ve heard clients tell us tales of plummeting search engine rankings, and we’ve been busy helping clients worried about old links to their sites. There is no doubt that the number of safe links available to website owners has diminished considerably.
However, there are still some Penguin proof ways to build back-links so you can boost your SEO. Some of them are listed here for you:
Great Content – Although the focus is on the quality of back-links, not content, you still need to keep the quality of your content high. Good content will attract natural traffic, and that builds Penguin proof back-links. By continuing to create innovative, interesting, and unique content, you will be attracting the right audience, and in greater numbers. This in turn will create the natural activity around your links which the Penguin loves to see. If you do not have a content strategy, we recommend you develop one. This can be done fairly simply by planning your content to complement your brand. It is also a good idea to work with your SEO team when you develop it.
Google Penguin likes detailed, informative articles that explore subjects in depth. It does not like trashy articles with a low word count. Although we are not suggesting you should be posting articles of more than 2K words in length, we do think that good quality posts that actually present some element of news, information, or additional content will be most powerful, and get noticed by the bots.
Guest Blogs – If you are known for writing and sharing great content, you are more likely to be considered favourably if you go looking for guest blog posts. You will also be more likely to be invited to guest on sites and blogs when you build a name for yourself. Guest blogging will also give you more opportunities to boost your Google Author Rank, and that is something the Penguin will never ignore. Guest blog links help to build up your reputation online, they are healthy, permissible back-links, and they always drive new traffic to websites. If you are Metro Blog Online fortunate enough to have an article published on one of the leading sites like Moz, Guardian, Huff Post, Metro etc. then you really will see a huge difference in your Author Rank.
Images – When we say images, we are including the infographic. There is a caveat, however. Infographs have taken over our news feeds, and the more complicated ones tend to invite as much scorn as discussion. Be careful with your Infographs: Don’t use someone else’s, make your own. Be certain the statistics are correct and cited. Be thoughtful about the look, design and colour scheme of the graph. Make sure the infograph enhances your brand, your authorship and your existing content too. If it is not achieving all these things, don’t bother with it. They take a long time to develop andmake, and if done badly, can cause more harm than good to your brand reputation. The good news however, is that Infographs are great sharing content and that creates back-links.
SEO is not a secret society, so if you are unsure, ask. A good SEO professional will be happy to help you navigate the best ways to build back-links the Penguin will like. This is not just about finding a cheap SEO service. What you are looking for is real understanding of the search engine algorithms, how they work and how to develop tactics that can address the problems they present.
As always, remember that SEO is not an overnight quick fix solution to search engine rankings. It takes time, effort and long term commitment. This is particularly true of quality link-building. Whether you are working on it yourself, or you hire a content marketing team to assist you, following these simple tips should get onto the right track.