An article to some, may only seem like a set of words and paragraphs that discuss a little topic and provide some information. To a business owner, an article is a way to drive in traffic, gain publicity, and increase your profits. There are a few good ways to build a bridge between the two perceptions and reach your goal.
Start a blog on your company website. This blog can and should contain useful information for people who would need your products or services. If the information you give is thought out and informative, they will come back to your site again and again to see what else you have written.
Provide your readers with useful information. The key to building long-term business relationships with your visitors and potential clients lies in providing them with valuable, informative content.
Get auto responders set up for all of your articles. Setting up a master auto responder lets you get out the word of what you do, without taking up your precious time. An auto responder is critical in the article marketing field. For maximum effect, make sure that you have all of your articles set up on one.
In addition to submitting to article directories, use blog networks to publish your work. A well-written blog is the perfect way to establish yourself as an expert, which will help to boost your site traffic. Be sure that every article you write contains your web address. This way, blog readers will have the ability to easily check out your site.
Social media is an article marketer’s best friend. Your accounts on Twitter, Facebook or Google+ are a good way to lure in new visitors. Post updates on your social media pages when you publish new articles. Your followers will notice and read the article. It’s a great idea to also ask them to pass on the word about your articles to their friends to grow your audience further.
After your article has been accepted and published at an article directory, remember to visit it, and verify that all the links in the article function properly. Good links are a major part of any article marketing strategy. Broken links will be penalized by search engines, hurting or even erasing the positive value of publishing a linked article.
Whenever you are writing articles for publication, it is extremely important to double-check and even triple-check your spelling and grammar. Readers are turned off by articles that are filled with misspelled words and ungrammatical phrases. Even if your content is solid, bad spelling and grammar will still make you seem untrustworthy.
Market your articles better by making them more attractive to your readers. You need to keep them organized in a format that allows for easy readability. Break your articles into paragraphs and try making lists with numbered bullets for better organization. It makes it easier for your readers to read and find important information in your article.
Looking at what other authors are publishing out there is a great way to help develop your article marketing campaign. You should always avoid plagiarizing anyone’s content, but you also need to see how the experts are getting through to their respective niche via the content they write and distribute.
Promoting your articles is something that must not be forgotten after you spent all that time and energy writing them! Market them in a newsletter to your customers and take advantage of tweeting about the articles too (do not forget the link to the article!) You may want to link your article to your blogging website from time to time.
Try to aim for articles that are in the 400-600 word range. Articles of this length are long enough to be interesting, but not so long that visitors will tire of reading. When you write long articles, you run the risk of losing the interest of your readers. You should be straight forward and keep it clear and concise.
Use strategy when you decide what your articles will be about. Once you have achieved expertise in your field, it can be easy to forget the basic topics that you had difficulty with when you were a beginner.
Don’t be boring if you want to succeed at article marketing. Readers have a million different choices in what to lay their eyes on. If you are rambling on and on about nothing or presenting dry information that could put a active toddler to sleep then you aren’t going to keep readers interested.
If your main purpose for using article marketing is to develop back links, it is still important to produce good content. If you have quality content, you can get more backlinks and referrals from your articles. This way, you are achieving multiple advantages.
Looking for fresh ideas for articles in your niche? Try setting email alerts at news aggregators online to be notified on news stories related to your niches. Set one alert per niche topic and you will always know the latest news in your areas of interest and they are sure to inspire interesting, relevant and new subjects to write about.
To be successful at article marketing it’s important to set goals. Commit to sending out a certain number of articles each day. This will motivate you to prioritize your day. Setting goals will give you focus and help you to be successful at what you do.
It may seem obvious, but it’s highly important to check your spelling and grammar before you submit your articles. Go over them several times. It’s even a good practice to have someone else read them to make sure there are no errors. Nothing drives away readers more quickly than an article riddled with misspelled words and poor grammar.
This is a recipe for building and promoting great articles, which are the driving force of a successful SEO enterprise. Without high-quality work to pull in the traffic, your site will have a hard time growing and your margin of profits will rise very slowly, compared to the money that you could be making, instead.